The new 2PM Video -- yes, you heard me right -- is somewhere between a flat-out Samsung phone commercial (I mean, it is a Samsung phone commercial) and the most tacky high-concept video we've ever seen. The take-away, though, is not to buy a phone (who cares!) but instead to buy an all yellow...

Released today, the first video for 2PM sans Jay Park is kind of a mess. Admittedly, the song is good -- we've said so much already -- but the video for the romantic, emotional "Heartbeat" finds the boys lying face-down at the bottom of a black and white aquarium kind-of-thing, dancing like

2PM wasn't content to just do an ad -- they did a 15-minute special, with a full narrative, sponsored by ... a beer company. And though sure, it's a melodrama staffed with glitzy Hollywood types, dank police stations, and tense love affairs -- it's based, in some part, on the K-Pop group's actual