Name: Selma Oxor nee Leticia Beeton
Where She’s From: Monterrey, Mexico (but currently lives in Mexico City)
When She Started: 2007 (the band); 2012 (the solo artist)
Genre: Dark Electro
Most Similar: Peaches meets Karin Park
Sounds Like: Sex sells; when you find yourself walking a dark alley in Mexico City at 3am.
If her Facebook page is any indication of how she’d like to be remembered, then Selma Oxor is badass. Look at her avatar and it’s a headless portrait of her crouching in a Lil Kim-esq pose steadied by her stilettos made of glass. Check her about section to find out where she studied, and Selma cunningly asserts: School for Strippers. And while none of that has anything to do with the Mexican-bred artist’s music, it does speak volumes as to who she is stylistically. Girls wish they had the balls to be her and guys, well, guys want to…you get the drift.
To be quite honest, doing a deep dive into the history of Selma Oxor’s escapades will leave you in a rather confusing maze of missing bandmates and swapping singers——all in their former glory. From what we could gather, it seems that there once was a band of the same name, which did not include the vampish vocals of Beeton. Instead, her collaborator Violeta Hinojosa stood center as part of the original threesome, featuring former male cohorts Alexico and Luxor, and together they released their eponymous EP in 2009 before hitting a SXSW stage. Rave, rave, rave reviews… And then it was all over.
Somewhere between now and then Leticia came onto the scene, manipulating hearts and tunes created by she, Hinojosa and Humanoid Mutations. And it worked; Leticia’s dark and sultry moans of not giving a fuck opened the pathway to more fans, as she paraded herself as the trick you won’t ever forget.
On record, flashes of moody booty bass come in and out as the electro junkie rides various dark clubkid beats with an M.I.A. type flow at times, and with an aggressive purr en español all other times. It’s really vamp time on the dance floor music, or if you don’t mind turning off the lights and sweating it out, candle wax, handcuffs and god knows what else, Selma Oxor is your girl.
Listen and download Selma Oxor’s EP, User 69, here.