Emicida is kicking ass, and to make the point crystal clear, in his latest music video he’s a streetfighting kung-fu champion. For “Zica, Vai Lá,” a motivational track with sports metaphors, Emicida brought on a true athlete to be his co-star: the Brazilian soccer player Neymar. Neymar, in Buddhist monk garb topped with his trademark gelled fauxhawk, trains Emicida in the art of war.
“Zica, Vai Lá” is from same team that produced Emicida’s other epic-short-films-disguised-as-music videos, “Triunfo” and “Entao Toma.” “Entao Toma” swept last year’s Brazilian MTV awards, and apparently they’re just getting started. In Creators Project’s behind-the-scenes look at the making of the music video, director Fred Ouro Preto says the “Zica, Vai Lá” took took 50 people to shoot, and that although he likes his prior music videos, “I believe that “Zica, Vai Lá” will eventually become Emicida’s biggest video reference.” Here’s to staying champion!