In what must be the more danceable critique of the US set to music this year so far, Santigold has released a music video for “The Keepers,” the latest single from her 2012 album Master Of My Make-Believe. The video premiered on Noisey today.
Like most of Santi’s recent videos, this one has a cool concept: a sort of Gothic lens set on idyllic 50s-era Americana. There’s a visit from the milkman and a blonde-headed smiling family sitting down to dinner together. Except the milkman is dead, and the family is eating radioactive fish. More and more things go wrong as the chorus cycles “We’re the keepers/ while we sleep in America, our housing is burning down.”
In the end Santi dances cheerfully while everything falls apart, a sort of modern-day take on “fiddling while Rome burns.” The video is surprisingly powerful, for a medium most commonly used to bring us gyrating booties: see if “The Keepers” doesn’t give you chills, just a little.