Legendary reggae star Shaggy (known for timeless classics such as “It Wasn’t Me” and “Hey Sexy Lady”) announced today that he’s celebrating the launch of his own reggae fusion record label, Ranch Entertainment, Inc. with a massive launch party at Santos Party House in NYC June 4th. Accompanied by a slew of Ranch’s roster artists including Rayvon and Red Fox, Shaggy’s party, and his future reggae productions, are sure to take Caribbean music to a whole new level.