South Korean mega-corporation SM Entertainment has never been shy about their thirst for global domination. But producing some of the hottest entertainment the K-pop industry has seen for the past 16 years is not all that SM’s been up to.
I-phone apps, travel agencies and theme park rumors aside, it seems SM Entertainment and subsidiary company SM Amusement knows where it’s at with their Everysing karaoke lounges. A handful of locations throughout South Korea including its main international airport, Incheon International Airport, have hit a spot on CNN’s travel guide CNNGo. Lauding the Hallyu fan hub “perhaps the most fun destination in the world of K-pop” on their Best of Seoul Insider Guide, it’s clear that the sky’s the limit for SM’s business ventures.
Fully stocked merch shops coupled with stylized karaoke rooms the likes of which are rife throughout Asia highlight the extensive track list available to lounge-goers. Not only can you watch the music videos of the songs you sing, but every track ever recorded under SM is ready for karaoke fans and SM hopefuls alike. Did we mention the original Everysing location in Apgujeong houses SM Entertainment’s official auditions in their basement?
As a business and industry leader, it’s obvious that SM Entertainment has a bigger mission than just regularly releasing K-pop singles and MVs. And from a revenue-building standpoint, we can only imagine how having CNN spotlight SM’s Everysing could possibly help foster their business into so much more. That’s what you call great publicity….
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