To match Young Empires youthful energy, genre-wise somewhere between melancholy synth pop and indie rock, they’ve made a very neat music video. In addition to the “White Doves” video being a pretty cinematic mini-movie, it also optimizes with Facebook to slip in photos tagged with you and your bestie into the plot. So when the boy picks up a picture from the factory floor, it’s your profile pic! That’s just fun. And it’s just the beginning. This was definitely the coolest five minutes I wasted at my desk this week. And now you know what to do to while waiting for the weekend to start.
Young Empires kick off their American tour tonight in Seattle.
After you’ve done the interactive Facebook Connect thing, you can watch the standard video for comparison: