Piercings, tight jeans, and asymmetrical dyed hair. This is the uniform of the floggers — whose Internet exhibitionism has spawned Argentina’s latest cultural movement. A few years ago, teen Agustina Vivero started posting photos of herself, and sometimes her friends, on the Internet. It grew from there. She now has her own book, a TV show on the way, a sponsorship with Nike, and millions of fans. A simple appearance at a nightclub can earn her more money than her parents make in a month. She and her circle of friends dictate the clothing style, hair color, and musical tastes of hundreds of thousands Argentine adolescents.
Brooklyn-based photographer Emiliane Granado took a break from shooting fashion photography for Converse to spend time with Agustina and her crew. He returned with an in-depth look into the life of a queer teen Internet star and the thousands who love her.
Emiliane’s latest project Time for Print, continues to explore the intersections between popular culture, exhibition and spectacle.
All Photos by Emiliane Granado.