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With their third single “Modern Man,” London rock quartet Binary seeks to raise awareness about the world narcissism pandemic. With equal parts snot and sentiment, they paint an excoriating portrait of the emotionally crippled beings wandering the 21st Century global north — descendants, perhaps, of Blur’s Charmless Man.
I bring up Blur because, under the epic My Bloody Valentine roar and harsh industrialisms of this track, the lies a nucleus of nicely updated Brit-pop. It’s there in the dense wall of Suede-like guitar tone, the soaring foregrounded vocals, and the inescapable chorus.
Bringing it all together, Binary creates a sensuous sonic body high, while simultaneously mocking the hyper-modern drugs-and-porn addled mind. Then they nosedive into Radiohead-style crunch and electronic despair. (Watch for it on 7-inch from their own label, Echoplex.)
If you share their alienation from the current vapid musical and social landscape, “Modern Man” will insulate you from it all (for a moment) with its voluminous folds: