The New Tijuana Cool
A barren border town, a lawless and violent no man's land, an abandoned demilitarized zone between the US and Mexico...since 9/11, Tijuana's bowed under the weight of perceptions both true and false. But take a closer look and discover a secret young tribe of Tijuaneses gathering around a new sound -- ruidoson. It's a sexy mix of electronica and Mexican folk, and as the ruidoson nation pumps music from bedrooms and backrooms onto the internet, it's just waiting to sweep the world.
I’m third-generation Mexican American, and was born and raised in L.A. My parents took us to Tijuana as kids during the '80s and '90s. We’d cross the border and bounce from one taco stand to the next in search of the best pastor in town. We’d buy soft woven poncho hoodies with “Corona” written on the back, cloth-braided friendship... 
